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| How to start and make money with Podcasting |
Do you know that the advent of technology brings us new sources of earning money and one such is podcasting? If you are the owner of a great idea and have command over your words then this is for you my friend.
What is the podcast?
The podcast is a way
of broadcasting your idea through the digital audio file to the larger world.
Podcast generally centers around an idea or Topic which is broadcast in form of
series, episodes to the people. Anybody can download or can listen online as
per their choice.
Now Podcast is picking
up as medium of broadcasting be it individual, Companies, Religious places like
Synagogue or Churches, Television networks. Everybody appears to make a
transition to this source.
How to start a podcast?
For a newbie, The beginning may appear a daunting task but it's not that difficult. There is a need to follow certain steps to start a podcast.
1. Brainstorm a Topic and set podcast name
The selection of Topic is
quite vital and foremost part of the podcast. You should opt for that topic on
which you able to deliver around 100 episodes minimum.
Wrong topic selection may be led to chaos and you may need to discontinue the podcast so the right section of the topic is a key and one must adhere to the right topic selection.
It is always wise to put more impetus here on the first step itself. Launching something in a hurry may jeopardize your time and efforts.
There is a wide range of Podcast ideas from which you can choose Life Coach, the Motivational Speaker, Fitness Speaker or anything of your choice.
Along with Topic, you can also think of your show name here like ‘Catch up with Joe’ or something that may interest you.
2. Choose Music and Cover Art
As you may have heard of Intro Music which is being played at the inception of the podcast show so Music selection is important here.
The selection of the right music can lift the mood of the show and enhance the user experience. Music can be searched online from the host of options and can be utilized.
Secondly, Cover Art is the art that the viewers will able to see like which should be visually appealing to people.
Cover art can have a colored background with the name of the show and be easy to read for the people.
3. Choose Podcast Format
Podcast generally involve the format in which you are intended to release the podcast. Generally, there are some common formats that are being used.
A. Solo Podcast
B. Interview podcasts
C. Co-host Podcasts
D. Case Studies
The length of the podcast also matters as to how long do you want to have your podcast. Be it 20 minutes or 30 minutes or more.
Generally, Short and crisp podcasts tend to be good as human concentration cannot last long for 1-hour continuously. Short and informative podcast linger long in the human mind.
4. Choose your Podcast hosting provider
As you need to launch your recorded podcast so you will need the hosting provider. If you will google out then you will find a various option like buzzsprout and other from whom you can select the right one.
Opting for the right hosting provider is vital as the delivery of broken downloaded episodes may impact the quality and user experience.
5. Record Podcast
Get your Equipment ready and record a podcast. Recording exact at the one go may be a daunting task but you can edit that later on. Focus here on the content which you want to deliver and record your podcast.
6. Edit Podcast
It is quite obvious that recording will need editing so once the recording is done then editing can be done. Various post-production software will come in handy and can be utilized for the smooth editing then export and save it.
7. Get listed on various platforms
Now as your podcast is properly recorded and edited now it’s time to get it listed on various platforms like Apple Podcasts, Google Podcasts, and Spotify.
8. Spread a word- Promote it
Now its time to spread the word and promote your podcasts so that it able to grab the attention of the people and you will be able to get more members to your podcast.
Monetize your Podcast
Whenever you create anything then its normal to extract the value of that and there comes the concept of Monetization. There are various ways through which podcasts can be monetized.
1. Advertisements
Advertisements are everywhere be it radio, television, or any other medium. Advertisements consider being a key revenue generator and most common way of monetizing anything and here also this is the way.
2. Paid Membership Option
Let people pay for your content under the paid membership option. Laid out the plans which are viable and attractive so that people able to subscribe to your podcast and you able to get the returns on your value edition.
3. Donation way
Donation is another way to monetize your podcast. People do not feel shy to support their favourite podcast and you can devise such a way with the stitching of PayPal or Stripe payment gateways to receive the payment.
4. Sell Merchandise
Once the Podcast is able to gain the members then you can use that to sell the merchandise which can include T-Shirts or customized Mugs or anything of your choice.
Benefits of Podcast
Everything has its own perks and the same goes with the Podcast as it springs up with multiple benefits.
- Information at the doorstep
- Easily Consumable
If you are walking or driving then switching on the podcast will instantly provide you with the information which can be easily consumable. There are a host of podcasts that deliver important information in a short and crisp which can be easily consumed.
- Pocket Friendly way of dissemination
Podcasts cut costs which are an extra burden in another form of communication? It comes up with an easy cost that is bearable and does not require one to be deep-pocketed.
- Podcast Portability
Portability means you can take it anywhere you go like these are easily downloadable and can be listened anywhere you go.
- Create E-Course
As you will get authority over the topic then you can create an online course and then sell that course or ask your members to get access to that course that’s also an effective way of monetization.
Therefore you can try this way and get access to your additional source of income.
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